At present, wine tourism is one kind of special interest tourism. Wine tourism also has to deal with wine industry. That is mean wine industry can be wine tourism because of winery. If winery likely to test or know how the wine process is they will be visit vineyard or winemaker. It also means wine industry can be the phenomenal attraction for a lot of tourists. Worldwide, there are plenty of places famous for their wine industries such as France, South Africa, Australia and also England. The main focus of this research is to present and investigate wine industry in United Kingdom, especially in Chapel Down wine industry. Another aim is to find out how marketing strategies employed by Chapel Down are sustained and their effects on customer behaviour. The influence of internal and external factors impact on the marketing will also be studied. Lastly, the goal is to examine how to make Chapel Down wine industry recognised worldwide.
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